SupplySide Global, a pivotal event in the health and nutrition industry, has once again underscored its commitment to fostering innovation and collaboration with the unveiling of "Rise + Restore." This year’s show-exclusive product marks a departure from the multi-brand functional beverages that have become a tradition, introducing a novel concept: a duo of effervescent granular sachets designed for versatile consumption, either chewed directly or dissolved in water. This initiative, spearheaded by TSI Group’s marketing team in partnership with Women in Nutraceuticals (WIN), aims to provide attendees with a tangible demonstration of cutting-edge ingredient synergy and product development possibilities.
The genesis of Rise + Restore can be traced back to an initial concept presented by TSI Group’s marketing department to Women in Nutraceuticals. The aspiration was to create a unique offering for SupplySide Global attendees, something akin to a "survival first aid kit" for navigating the demanding schedule of the trade show. Laya Clark, who spearheaded product development for the FZZR (fizzy granules) line at TSI in North America and played a key role in formulating the sachets, elaborated on the overarching objective: "The goal of Rise + Restore is to provide the show ‘consumer’ a product that helps them wake up, focus and attack their day mentally and physically, bookended at night with something that helps them wind down and maximize their recovery by supporting sleep so they can do it all over again the next day." This dual-action approach mirrors the burgeoning brain health market, which Clark categorizes into two distinct yet complementary segments: "wind up" (encompassing energy, cognition, and focus) and "wind down" (addressing sleep, mood, calm, and stress relief).
A cornerstone of the Rise + Restore concept is the meticulous selection of "hero actives," ingredients chosen for their robust clinical data, particularly in areas where established, legacy ingredients have long dominated. This strategic ingredient sourcing is a testament to the collaborative spirit of the project, highlighting the potential of ingredient manufacturers to unite behind scientifically validated components.
Rise AM: Elevating Energy and Focus Without the Caffeine Jitters
The "Rise AM" sachet is engineered to provide a clean energy boost and enhanced mental clarity, deliberately steering clear of traditional caffeine overload. Laya Clark acknowledges the widespread appeal of caffeine but observes a growing consumer sensitivity to its daily intake. In response, Rise AM features Enfinity®, a pure form of paraxanthine, which is the primary metabolite of caffeine. This sophisticated ingredient is complemented by SageXtra®, a non-stimulant cognitive ingredient derived from common sage, developed by Stratum Nutrition. A touch of acerola is also incorporated, likely for its vitamin C content and potential antioxidant properties.
The formulation of Rise AM is presented in 4mm passion fruit-flavored granules, offering a unique consumption experience. Attendees have the flexibility to ingest the granules directly, allowing them to dissolve on the tongue, or to chew them. Alternatively, the granules can be added to water, transforming into a lightly sparkling beverage. Clark vividly describes this dissolution process: "those granules just kind of hop and dance and dissolve" into a refreshing drink, embodying the effervescent nature of the product. This versatility caters to diverse preferences and situations, a key consideration for a product designed for busy trade show attendees.
Restore PM: Pioneering Sleep Support Beyond Melatonin
The "Restore PM" sachet addresses the critical need for effective sleep support, notably by excluding melatonin. The market for melatonin-free gummies and sleep supplements has seen significant growth, driven by increasing consumer awareness regarding dosage complexities and growing health concerns associated with long-term melatonin use. This trend has been further amplified by research and recommendations from industry bodies like the Natural Products Association (NPA) and the Council for Responsible Nutrition (CRN), urging caution with new melatonin research.
Restore PM’s efficacy is anchored by PeptiSleep®, an AI-discovered peptide derived from brown rice, developed by Nuritas. Clark highlighted a compelling clinical study from 2026 that utilized Oura Ring tracking and advanced physiological measurements to demonstrate PeptiSleep®’s positive impact on sleep quality. The study revealed significant improvements in REM sleep, deep sleep, and a reduction in cortisol levels, a key indicator of stress. Further fortifying the sleep-supportive matrix, the formula includes AstaReal® astaxanthin, known for its potent antioxidant capabilities, alongside well-established bedtime staples: theanine and glycine, both recognized for their calming and sleep-promoting properties.
The Restore PM granules are larger than their AM counterparts, measuring 8mm, and are presented in a cream soda flavor. Designed for direct oral administration, these granules are intended to be taken without the need for water, offering a convenient and immediate solution for winding down. As Clark explained, "That way you don’t have to get up and pour them into liquid," emphasizing the user-centric design for nighttime consumption.
A Collaborative Endeavor: Lessons in Ingredient Synergy
Similar to previous collaborative efforts at SupplySide Global, such as last year’s CreaTea, a creatine-enhanced functional beverage, Rise + Restore is not intended for commercial sale. The participating companies have not announced any plans for mass production or retail distribution of this specific product. Instead, its primary purpose is to serve as a powerful demonstration of how innovative ingredients can be harmoniously integrated into a cohesive product concept.
This initiative underscores the value of ingredient manufacturers collaborating rather than solely competing. The creation of just two sachets required a concerted effort involving multiple stakeholders, highlighting the intricate process of bringing a product to market. "It’s two sachets," Clark stated, emphasizing the apparent simplicity. "But look at what it took to put together two basic sachets and get it to the trade show. Now imagine this at a retail scale." This statement serves as a profound lesson for the industry, illustrating the complex supply chains, formulation expertise, and marketing strategies that underpin even seemingly straightforward consumer products.
The development timeline for Rise + Restore likely involved several stages, beginning with the initial concept from TSI Group and subsequent engagement with WIN members. Ingredient selection would have been a critical phase, requiring extensive research into the clinical efficacy and compatibility of each component. Formulation trials to achieve the desired texture, flavor, and effervescence would have followed, alongside regulatory considerations for any potential future commercialization. The project culminates at SupplySide Global, where the tangible product serves as a focal point for discussion and inspiration.
SupplySide Global 2026: A Hub for Innovation and Networking
SupplySide Global has long been recognized as a premier platform for professionals in the dietary supplement, functional food, and beverage industries to discover new ingredients, explore market trends, and forge valuable partnerships. The event provides a critical juncture for ingredient suppliers, formulators, manufacturers, and brand owners to convene, exchange knowledge, and shape the future of the wellness landscape. The introduction of collaborative, show-exclusive products like Rise + Restore has become a hallmark of the event, offering attendees a unique glimpse into the practical application of cutting-edge science and ingredient innovation.
The tradition of multi-brand functional beverages at previous SupplySide Global events paved the way for more experimental and diverse product formats. This year’s introduction of effervescent granules signifies an evolution in how innovative ingredients can be showcased, moving beyond established beverage formats to explore novel delivery systems that offer enhanced consumer experience and functional benefits.
Accessing Rise + Restore at SupplySide Global
Attendees of SupplySide Global 2026 will have the opportunity to experience Rise + Restore firsthand. Sachet kits will be distributed on the show floor from Wednesday through Friday. Further engagement opportunities include receiving sachets at WIN’s Gender Equality Reception, scheduled for Thursday, October 29th. Registration for this event is available online, providing an additional avenue for networking and product discovery.
Each sachet of Rise + Restore features a QR code that directs attendees to a feedback survey. Completing this survey not only contributes valuable insights for the development team but also enters participants into a draw for a chance to win a WIN membership, further incentivizing engagement and fostering a sense of community. For those seeking pre-show information or wishing to request samples remotely, resources are available at tsigroupltd.com/ssg-rise-restore. This digital portal serves as a central hub for all information related to the Rise + Restore collaboration.
The Broader Impact: Fostering a Culture of Open Innovation
The Rise + Restore initiative extends beyond the immediate showcase at SupplySide Global. It represents a forward-thinking approach to industry collaboration, demonstrating that shared innovation can drive collective progress. By pooling resources and expertise, ingredient manufacturers can overcome individual development hurdles and collectively push the boundaries of what’s possible in functional product design.
The implications of such collaborations are far-reaching. They can accelerate the adoption of novel ingredients by providing tangible examples of their efficacy and versatility. Furthermore, they foster a more transparent and cooperative industry environment, where knowledge sharing and mutual support are prioritized. This can lead to more robust product development pipelines, ultimately benefiting consumers with a wider array of safe, effective, and innovative wellness solutions. The success of Rise + Restore at SupplySide Global is poised to inspire similar collaborative ventures, solidifying its place as a significant milestone in the ongoing evolution of the nutraceutical industry.
