Category: Food Industry & Policy News

BodyArmor is reclaiming its position as the official sports drink of the National Collegiate Athletic Association (NCAA), a partnership set to tip off with the 2026 March Madness tournament. This renewed sponsorship marks the return of BodyArmor’s impactful "Choose Better" campaign, promising a refreshed approach that underscores the brand’s commitment to healthier hydration options for…

Beyond Meat is expanding its protein beverage line with four new flavors as the plant-based meat company bets on a more lucrative category, marking what CEO Ethan Brown calls its "next chapter." This strategic move comes as the broader plant-based meat sector grapples with slowing sales and evolving consumer preferences, prompting established players to explore…

The consumer product landscape is a dynamic arena, constantly evolving with novel ideas and surprising collaborations. This report delves into three recent product launches that exemplify this trend: Dr Pepper’s foray into the sausage market, Founders Brewing’s embrace of social media trends with a ready-to-drink cocktail, and actor Glen Powell’s expansion into the salty snack…

As an increasing number of states move to restrict the purchase of certain items, including candy and soda, using food assistance benefits, the food and beverage industry is proactively preparing for potential shifts in consumer spending and sales figures. The implementation of these new regulations under the Supplemental Nutrition Assistance Program (SNAP) marks a significant…

McCormick & Co., a global leader in flavor and spices, is experiencing an unprecedented surge in demand from food companies seeking to rapidly reformulate and innovate their product lines. This acceleration is directly driven by evolving consumer preferences, a heightened focus on health and wellness, and the persistent pressure of inflation impacting consumer spending. The…

E & J Gallo Winery, a titan in the American wine industry, is undergoing a significant restructuring, including vineyard closures and substantial employee layoffs. The company, renowned for its vast portfolio encompassing popular brands like Barefoot and Apothic, is strategically reducing its operational footprint in response to persistent challenges within the alcohol beverage sector, particularly…

Hormel Foods, the parent company of the well-known Jennie-O turkey brand, has announced a significant strategic shift, divesting its entire whole bird turkey business to Life-Science Innovations. This move signals a decisive pivot for the food giant, prioritizing growth in its more profitable and consumer-centric deli meat and value-added product segments. The transaction, finalized in…