Tag: herbs

The Make America Healthy Again (MAHA) movement, often associated with U.S. Department of Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. as a guiding figure, is demonstrating a growing maturity in its approach to public health policy. As Secretary Kennedy enters his second year leading the nation’s public health agenda, MAHA is solidifying…

Natural Products Expo West, the preeminent annual gathering for the healthy living and consumer packaged goods (CPG) sector, concluded on March 11, 2026, showcasing a dynamic landscape shaped by evolving consumer demands and innovative product development. The Anaheim Convention Center, along with surrounding hotel lobbies, buzzed with an unprecedented influx of buyers and vendors, underscoring…

The halls of Natural Products Expo West 2026 were abuzz with a singular, powerful theme: longevity. Supplement brands across the vast exhibition floor prominently featured promises of extended, vibrant lives, showcasing a burgeoning market segment dedicated to helping consumers age not just longer, but better. Yet, beneath the surface of this optimistic narrative lies a…

The dietary supplement industry is experiencing a significant surge in innovation, driven by emerging scientific research and the widespread adoption of glucagon-like peptide-1 (GLP-1) receptor agonist medications. This evolution is marked by new product launches, a deeper understanding of plant-based compounds for health, and a focus on specialized nutritional support for diverse life stages and…

A comprehensive survey commissioned by NOW Foods, a leading manufacturer of dietary supplements, reveals a significant and sustained surge in consumer engagement with vitamins and supplements, underscoring a deep-seated commitment to proactive health and wellness management. The findings, gathered in September 2025 by the research firm Suzy, paint a vivid picture of modern consumer priorities,…

For over three decades, a complex and often misunderstood provision within the Food, Drug, and Cosmetic Act has cast a long shadow of uncertainty over the dietary supplement industry. This provision, known as "drug preclusion," was originally conceived as a targeted measure to safeguard pharmaceutical innovation by preventing supplement companies from appropriating patented drug discoveries.…

NuSkin Enterprises is making a significant strategic pivot, pinning its hopes for a return to growth on the widespread adoption of its innovative Prysm iO carotenoid scanner technology and a bold entry into the burgeoning Indian market. This multi-level wellness and beauty company, which has faced a steep decline in revenue in recent years, is…

In a significant move poised to democratize scientific validation within the burgeoning supplement industry, Alethios, a specialized contract research organization (CRO), has officially launched its groundbreaking Early-Stage Program. This initiative is designed to dismantle existing barriers, offering emerging brands and innovative start-ups unprecedented access to the rigorous clinical trials essential for substantiating product claims and…

The ingredient supply industry is mourning the loss of Edward Lee, Ph.D., the visionary founder and Chief Executive Officer of AIDP, who passed away recently. Dr. Lee, a distinguished mathematician and entrepreneur, built AIDP from its inception in 1996 into a prominent force in the global market for branded and commodity ingredients. His passing marks…

The landscape of children’s nutritional support is undergoing a significant transformation, moving beyond basic multivitamin formulations to embrace a new wave of specialized dietary supplements targeting critical areas like vision and cognitive development. This evolution is driven by emerging scientific evidence and a growing understanding of the unique physiological needs of young people. To address…